Globalization

Globalization, as discussed in Monday’s lecture, is a process of increasing interconnectedness among nations, cultures, and people. Through the advances and spread of technologies we are able to share in other ways of life as well as adapt and change due to that exposure. A smaller scale example of such an adaptation would be in glocalization, a branch of hybridization that takes an idea or formula that proved to be successful in one place and adopt it in another.

A prime example of glocalization from this year alone would be the newly released Let Me In. The 2008 Swedish film Let the Right One In, a dark story about a bullied 12-year-old boy that befriends a vampire girl in Stockholm, Sweden, received a vast amount of critical praise, and the rights to the novel that inspired it were quickly bought up by Hollywood studios, hoping to cash in on the current zeitgeist of vampire mania. However elements of this remake were changed to be more recognizable to American audiences. The setting was changed from Stockholm, Sweden to 1980s Los Alamos, New Mexico during the Reagan administration. Little details such as video game references, store and food brand names were altered or adopted to make the film more successful amongst American audiences.

True Grit Trailer

Trailers are a particularly interesting form of advertisement because for the average moviegoer, it is the only means of exposure they will have. While a product or service can take multiple approaches of selling itself to the people, or even succeed despite a lackluster campaign because its quality and usefulness are so renowned, a movie’s only hook is in the cut of its trailer, and if that doesn’t grab an audience then it’s bad news for the film. It’s also a tricky line to walk when cutting a trailer together because essentially its pitching in give or take two minutes, what the whole experience will be like to see it in theaters without giving the film away entirely. The typical trailer tries to get across the film’s basic plot, tone, and audience draw, whether it be special effects, a star studded cast, or an engaging high concept, while still making a viewer feel as though there’s more to come. A movie trailer can be a paint by numbers pitch or a well constructed piece of art. Here, I’ll be breaking down the trailer for the Coen Brothers’ latest picture, True Grit: http://www.youtube.com/watch?v=RR_1z03CAj8

An appeal discussed in professor Straubhaar’s lecture on November 1^st was the concept of celebrity endorsements. A notable name attached to a product, or in this case a film, gives it a certain stamp of quality. Depending on the general public opinion of that celebrity, those are the qualities that are attributed to the film they’re advertised in. If you have Lebron James endorsing Nike sneakers, then people subconsciously attribute Nike to athletic prowess. If you’re advertising The Beaver with Mel Gibson, then the public will deem you film unpleasant, misogynistic, and anti-Semitic (joke, but you get the idea). In the one minute and fifteen second trailer for True Grit, we are advertised that this is a film by Academy Award winners Joel and Ethan Coen, who directed the Academy Award winning film No Country for Old Men, and stars Academy Award winners Jeff Bridges, Matt Damon, and Academy Award nominated Josh Brolin. While not all of these names may mean much to typical movie audiences, the phrase everyone will understand is the one I repeated four times: “Academy Award.” This creates a pedigree for the film, a guarantee of quality as it has numerous recognized talents starring together in a western that promises to be dark and engaging. It may not be a typical blockbuster that appeals to all ages, but it suggests awards caliber qualities that will draw in a more cultured crowd. And amidst all this, an eerie tone is created through a haunting girl’s choir song in the background, establishing a mood as well as building on the intended time period. In addition, we see beautiful shots and frames throughout, suggesting that not only will this be an entertaining film with a grand scope, but it will be gorgeous to watch as well. Considering the number of times I’ve watched this trailer consecutively, this may already be my favorite film of the year, and it builds a great deal of anticipation for the movie’s release.

The Monster Squad: A Three Act Structure

In Fred Dekker’s 80s cult classic, The Monster Squad, a clear three act structure is presented in the story of a group of boys who are obsessed with monsters having to battle Dracula when he comes to their small town and attempts to take over the world. The three act structure usually goes as follows: An introduction, the first 30 minutes or so that tells us about our characters and situation, the complication, the next 30 minutes to an hour which show the main conflict they must face, and then finally the resolution, the last 30 minutes or so in which everything is wrapped up and dealt with.

The Monster Squad’s first act opens in the 1800s with Van Helsing trying to send Dracula to an alternate dimension before he can use a magical amulet to take over the world. However Van Helsing’s attempt fails, and from there we cut to the films present day in the 1980s where we meet a group of kids that are obsessed with monsters to the point where they’ve formed their own club call “The Monster Squad.” When the club’s leader Sean is given Van Helsing’s diary as a gift, this puts into motion the entire film, and gives us our first plot point. The diary is written in German, so none of the boys can read it, but once it comes into their possession, Dracula comes to the kids’ town and summons all the classic monsters of the 1930s and 40s (Frankenstein, the Wolfman, Gillman, and the Mummy). Awesome, I’m fully aware.

The presence of these monsters causes strange happenings in the boys’ town, and it doesn’t take long before the boys realize that monsters are to blame. They also know that they’re the only ones who can do anything about it, but in order to do that, they must first find a way to read Van Helsing’s diary. They decide to ask the help of the creepy German guy that lives across the street, but soon afterwards come to find that he’s not as creepy as he seems. He’s actually a very nice old man, and tells the boys that the book says that they need to stop Dracula from getting his hands on that amulet (which has found its way into their town) before midnight tomorrow or the world will be doomed. This makes for our second plot point as the boys officially have a ticking clock of a timeframe to complete their mission and save the day.

Meanwhile, Dracula knows that the children are in possession of the book, so he sends Frankenstein to kill them and retrieve the book. However the plan backfires when Frankenstein befriends the children. Meanwhile the team prepares themselves for the big night when they’ll break into Dracula’s house and steal the magical amulet before he can get to it. However things don’t go as smoothly as planned. When the kids finally get to the house, they’re ambushed by the other creatures that are waiting there for them. Luckily the kids are able to narrowly escape and get away with the amulet, but now Dracula is after them. The Scary Old German from across the street comes to tell the kids how to reopen the worm hole that Van Helsing failed to do at the beginning, and the chase is officially on, giving us our third plot point and leading us to our climactic finale.

In a large show down in Town Square, each boy of the Monster Squad gets their own moment of badassery, taking on and defeating the monsters they so love by using the knowledge they already have of them. The monsters are defeated and the boys are able to open the wormhole just before it becomes midnight, sending Dracula and the other monsters away forever. This provides a happy ending structure that is typical with the 3 Act Structure.

Kenny Powers - An Axial Asshole

A classic characteristic of the sitcom would be its centering around an axial character. Many sitcoms would be star vehicles, being extremely performer based and constantly revolving around a single central character. The style of the show would be based around that main character, having the camera work and editing center on the star and keep them as the main focus point of what was going on. The writing would also be based upon that lead’s characteristics to the point where even the supporting cast was defined in terms of their relationship and reactions to that character. The structure of each episode would be around the character’s growth within its three acts, and the series cumulative scenarios and seasonal arcs would be on the progression of its axial lead.

Although it may not be correct to label this show as a sitcom, HBO’s Eastbound and Down is very much a show based on an axial lead. Kenny Powers, a hateful ex-ball player for the major leagues is desperate to get back on top, and Eastbound and Down follows the man’s plight at redemption. Kenny is very much the center of attention, not only in the world of this show, but in his own mind, and thus there is rarely ever a scene in which he is not either the central character in the frame or the topic of conversation. However the series also plays with the conventions of having an axial lead. The supporting characters of the show are based on how they react to Kenny, but Kenny acts more as a force of corruption, a storm that reeks havoc on all he encounters and his interactions with the supporting cast causes them to worsen and change because of it. A prime example is the character Stevie, a music teacher at the school Kenny must temporarily work at, but as the series progresses, Stevie becomes so enamored with Kenny and his hotshot antics that it drives Stevie to quit his job and become obsessive with Kenny in a terrifying manor, causing him to turn into just as much a degenerate as Kenny. Perhaps the most ingenious example of this show being a backwards sitcom is in the progression of its axial character. Kenny is unchanging. Through out the series he learns lessons, but he never changes because of them. He is perpetually a hateful human being and yet somehow we love him for his antics because he is just the backwards version of the American hero that has been offered to us time and time again. Kenny Powers is dark, vile, and yet hilarious, just like his show.

Breaking Down 2001: A Space Odyssey

http://www.youtube.com/watch?v=ukeHdiszZmE 

The scene I will be dissecting takes place towards the end of my all time favorite film 2001: A Space Odyssey. Dave, an astronaut has just survived repeated attempts against his life by HAL 9000, the operating system that runs the entire ship Dave resides on, and now he is heading to the Logic Memory Center to turn off HAL and essentially kill him.

We open on a Medium shot over Dave’s shoulder, which according to Monday’s lecture is meant to be the information shot. We don’t see Dave’s face, but his quick pace through the ship’s rooms shows that this is a man with a mission, an objective, and even as HAL is asking him to stop what he is doing, Dave continues unaffected. We even cut to another Medium shot, this time from a low angle, cementing Dave’s power in this scene. He is a harbinger of death, and cannot be stopped.

Now this is admittedly a rougher scene to dissect through the basics of shot composition, as it is mainly shot in wide shots at low angles such as the one shown here:

Used through out this scene, these compositions not only strengthen Dave’s image of power, but also how alone he is. HAL has managed to kill everyone else that has resided on the ship, so that even when Dave succeeds, he is still on his own in space, the ultimate place of solitude.

Then Kubrick eventually cuts to a straight on Close Up of HAL. In a shot designed to show detail in terms of feelings and emotions, all we see is HAL’s red eye fill the entire frame, creating a meta sense of irony as his entire death brings to question whether he is capable of humanity. HAL is always in control, but now he is helpless as to his impending termination.

Once Dave is finally in the hub of HAL’s brain, Kubrick shots him from numerous angles; high, low, and straight on, framing him at times to be a miniature in the frame and at others to fill it. This creates not only disorientation in terms of gravity, due to Dave’s weightlessness in space, but also in terms of his power in the scene. We as an audience lose our grasp of who’s in control, in the right, and displaying humanity, and it captures the brilliance of Kubrick’s work.

The Star System

The star system in classic Hollywood was one of the key elements that allowed big movie studios to survive, and one of the factors that has more or less stayed strong in movie marketing today. As said in Monday’s lecture, “Stars were tangible products of immaterial production,” and because of this movie studios were able to better sell their films based on the involvement of certain actors or actresses. The appeal of certain talent became so proven that they were able to sell a movie regardless of what it was about. Some stars would even have their name billed above the movie’s title on theater marquees.

Studios began producing films appealing to the popular demand of certain stars rather than specific genres. Star vehicles, promoting certain actors/actresses stable set of recognizable traits from movie to movie became more of the norm and stars would be put under contract and shared amongst studios for promotional purposes.

One particular example of a star used by the studio system was Judy Garland. Garland was a star attached to MGM from childhood, possessing an amazing singing voice that the country fell in love with, resulting in her being cast in numerous music related projects by the studio. Her stardom would be used to attract attention for other MGM stars. Garland was probably most famous for her role of Dorothy in The Wizard of Oz.

 

All in the Family vs Arrested Development

Television in the time of “All in the Family” and the television we watch today are two entirely different beasts. Different in terms of morals, in understandings of what was and wasn’t politically correct, and in abrasiveness towards how certain subject matter is handled. This divide is none more obvious than when comparing shows such as the 1970s family comedy “All in the Family” and the more modernized version of a 21st century family in the TV comedy “Arrested Development.” In the episode of “All in the Family” that we watched at last week’s screening, we saw Archie, the father, being mean as he talked about his daughter’s friend being a “pansy” and “gay,” only to discover that one of his own friends was actually a homosexual. What makes this show stand out is its progressiveness in tackling issues such as homosexuality, race, and bigotry in a time when such topics weren’t receiving airtime. Today, on a show such as “Arrested Development” for example, these topics are also tackled, but in a more passive aggressive/ironic approach. In that show, there is a character named Tobias, who’s homosexuality is obvious to everyone but himself, and is therefore referred to humorously and in ways that would have been deemed highly inappropriate in the 70s. However in “All in the Family,” the topics were dealt with much more directly. Now I’m not suggesting that irony and sarcasm didn’t exist in the 70s, but it entered the social norm in later years, becoming far more prevalent. “All in the Family” dealt with homosexuality in a far more up front manner.  However, where both shows were similar is in that they knew that humor was needed in order to bring such ideas to the table.

Blog #4

Audience demand, or rather the unguided power of the audience to determine what it will abide, allowed radio, and later other forms of mass media, to incorporate excessive advertising as a normal part of its system.

While the producers of media content of course have the direct control of the architecture of the media, they must be obedient and attentive to the tolerance of the audience to succeed economically. If the majority of the audience finds a feature of the media to be offensive, they will avoid it, and the media producer suffers. Therefore, the direct control of the producer is in reality secondary to the indirect control of the audience.

If the early radio audience of the 1920s were more careful and discriminate, there might be higher standards today to which advertisers would be required to conform to. Instead, the 1920s audience, in its haste to embrace the new medium, accepted the high percentage of airtime dedicated to selling products. This strengthened the American status of being a consumer nation.

Cultivation

            Through an understanding of the concepts of cultivation, we can find that the majority of beer advertisements are meant to convey that if one drinks, he or she is accepted.

            Cultivation is the theory that consistent messages over time create images of what reality is among audiences. When one considers where we view the majority of advertisement campaigns for beer, televised sporting events such as football, baseball, etc., the subtext of such ads becomes more obvious: real men drink beer. Beer campaigns often depict cool men doing cool things, or unpopular men becoming popular due to having beer. Having a beer makes you appeal to your friends and to women. The cultivation of these images creates an impression amongst the masses that beer makes you appealing and cementing such thought as reality.

       In the advertisement shown above, we have an example of cultivation through the reality it presents. Portrayed in the ad is a party of attractive young people conversing and drinking beer, however the most prominent visual in the ad is the large tank full of ice cold Budweiser. This is a prime example of the cool appeal that beer offers its patrons.

Blog Post #2

Hegemony helps me further understand this Pepsi ad through the concept of framing, as it is very deliberately (subtly be damned) trying to associate Coca Cola in my mind with bad or being undesirable. While there is no actual logo on the opposing can, we can tell through its design and red and white colors, that it is supposed to represent Pepsi’s main competition, Coca Cola. The ad, simply enough, portrays the two competing cans with straws in them, however while the Pepsi’s straw fits in perfectly, the Coca Cola’s straw has literally spouted arms, trying as hard as possible to stay away from entering the drink. These straws are intended to represent us, or better yet, suggest what we should be. We want to drink Pepsi because it is delicious. We want to stay away from Coke because it is so unpleasing that the straw wants nothing to do with it. If one was to dig even further, it could be said that while both drinks are shown with condensation, the Pepsi’s drips of water are far more noticeable and jump out at you as opposed to the drips on the Coke which seem to just blend in with the rest of the bland can. We are supposed to find the Pepsi more refreshing because of this. Even the little logo at the bottom right corner of the screen has the words “Joy” and “Pepsi” displayed prominently. Through specific designs in the framing (subtle or not) we are supposed to walk away from this ad desiring and recognizing the appeal of a refreshing Pepsi and being turned off by the idea of having to drink a Coca Cola. Boosting your image while taking down the competition; that’s business baby.

 

Why I Chose RTF 305

First of all, let this be a lesson that now that I'm in big boy school, I should be checking my gmail daily so as to avoid writing a mandatory blog 2 hours before class starts.

It was never a question for me whether or not I should be in RTF. If anything, I've fought to be here more than most of my peers. I've been obsessed with film since the 7th grade. For our end of the year English project we had to create a theme park where all the attractions were based in grammar. Me loving to be an outside thinker, as well as the main reason for my parent's stress lines, I decided to create a grammar based movie theater instead with each of my attractions being hilarious puns such as The Verbinator, Alien vs. Predicate, and Indianna Prose: Writer's of the Lost Article. Then, as the pièce de résistance, I would actually make one of movies advertised, Wordassic Park, a parody of the film our teacher used to introduce us to the project. Easier said then done. I knew nothing about making movies, I was working with my dad's very old camcorder, I was dragging my neighbors off the street to play major parts in the movie, I had my dog and cat play the majority of the dinosaurs/prehistoric words, everything had to be edited off of our VCR, it was just...a mess. And I never had so much fun in my life. Immediately I knew I had to look into this. What exactly went into making an actual quality film? My mom and I found these summer programs for the New York Film Academy, which I immediately signed up for. It was here where I met one of my best friends Brett Glassberg who would later go on to attend the University of Texas and tell me of the amazing opportunities it offered. This was roughly five years ago, and as each year has passed, my interest in cinema has intensified until this simple interest eventually became my obsession and passion. 

When I was finally hearing from colleges, I only got accepted to two of the five I applied to: UT and Emerson. I was far more interested in UT but it turned out that I had been accepted as a Liberal Arts student as opposed to Communications. This made the decision difficult as Emerson was willing to let me be a film major, but my heart was in Austin. It was either embrace a sure thing, or take a chance on hopefully being able to transfer at UT. As I've repeatedly stated, film is my life and if I had to go four years without it that would be a pretty terrible college experience. During orientation week I went to visit the Dean of Communications just to see what exactly needed to be done to make transferring as likely as possible. The Dean told me all I had to do was write an essay that essentially answered the same question that is being asked by this blog post: Why do I want to be in RTF? So I told him my stories. I told him of the English Project and the New York Film Academy and Brett; essentially everything you see here in greater detail (I know, is that even possible? Wrap it up kid!) By the time I finished my shpiel he just sat there, looking at me for a moment and then asked, "What other colleges are you looking into?" I told him is was going to be either here or Emerson, to which he gave a snort of condescension and told me, "I'll put you into Communications."


I've never been the best student. I have a tendency to procrastinate that would make Spicoli look like Steve Jobs. But I'd like to think that it's my passion that's going to get me places in life, just like it got me into Communications all those months ago. I am in RTF 305 because of that passion, and it is my hope that it will only intensify because of my being here.


Favorite Blog:
http://www.slashfilm.com/

Best Movie I've Made (So Far) :
http://vimeo.com/6201078

*Sorry the Multimedia was so subtly integrated.